PROGRAMME AIM

(Awarded by London Metropolitan University, UK)

The BA (Hons) Media and Marketing course aims to equip students with critical knowledge and practical expertise at the intersection of media, marketing, and mass communications. It develops their employability in marketing, media relations, and corporate communications by fostering an in-depth understanding of how media shape and are shaped by social, cultural, political, and economic contexts. Through a blend of theory, practice, and innovative teaching methods, students gain strong foundations in marketing principles, corporate communication, and digital content creation while also acquiring transferable skills such as problem-solving, teamwork, creativity, and effective communication. The programme prepares graduates to navigate the dynamic media landscape, contribute to branding and corporate initiatives, and pursue lifelong learning and leadership in media and marketing careers.

PROGRAMME OBJECTIVES

• Equip students with theoretical, methodological, and practical frameworks to understand media, marketing, advertising, and corporate branding.
• Develop students’ ability to critically analyse media texts, institutions, and audiences within historical and socio-cultural contexts.
• Enable students to apply critical and practical skills in professional contexts, including marketing and advertising practice.
• Foster reflective understanding of the evolving role of media and marketing in society, encouraging awareness of diverse values and practices.
• Cultivate practical and transferable skills such as media production, report writing, pitching, presenting, project management, and time management.
• Support students in shaping their career paths through informed study choices and professional skill development.
• Provide a nurturing learning environment that promotes intellectual, professional, and creative growth, as well as peer collaboration and support.

LEVEL-4

1. CU4056SR – Digital Skills
   This module introduces students to essential creative digital skills for careers in the creative industries, digital media, and journalism. It covers practical use of software for building a professional online presence, producing digital content, and managing media assets, with outputs compiled in a portfolio. Students will also develop employability skills by reflecting on personal strengths, exploring industry requirements, planning career goals, and starting to build professional networks. Additionally, the module examines how digital media has transformed work and career development, encouraging critical analysis of digital practices in professional contexts.
2. MC4060SR – Practice of Marketing
   The module aims to provide an understanding of the theories of marketing and the practical application of the tactical tools of marketing in contemporary and technology driven organisations at local, national, regional and in a global context. In this module, students explore how different types of organisations deploy the marketing mix tools to implement their marketing strategy and to develop a competitive edge.
3. MC4061SR – Principles of Marketing
   The module aims to provide an understanding of the marketing process in contemporary organisations and in the context of tangible goods and services. The service sector accounts for a significant proportion of GDP and employment in most developed economies and therefore it becomes essential for students to gain insight within the area. In this module, students are introduced to a range of marketing theories such as the marketing concept, consumer behaviour, business environmental analysis, marketing research, consumer insights applicable to tangible goods and services marketing.
4. MN4062SR – Principles of Management
   The module focuses on developing students as effective managers by equipping them with the knowledge, skills, and abilities to plan, lead, organise, and motivate in today’s complex and dynamic workplace. It explores both traditional and contemporary management approaches, highlighting the shift from top-down efficiency to people-centered leadership, creativity, and change management. Students will also build practical employability skills, tools, and behaviours to support their career development and managerial effectiveness.
5. SM4054SR – Media Genres
   The module explores diverse media genres—from film and TV to social media and video games—examining their characteristics, evolution, and cultural significance. It considers how genres are shaped by technology and global socio-cultural contexts, while also addressing the rise of new digital genres. Students will critically engage with media texts, develop an understanding of genre production and consumption, and reflect on the cultural, historical, and technological factors that influence them.
6. SM4055SR – Media Histories
   This module introduces the history and development of mass media—including press, cinema, television, radio, music, and digital platforms—by examining technological change alongside social, cultural, political, and economic contexts. Students will engage with key theoretical debates, gain critical understanding of media industries, and develop essential academic skills in research, analysis, and communication.
7. SM4056SR – Communication and Image
   This module introduces the foundations of communication and image studies, exploring key theories—including semiotics—and the role of visual images in media, marketing, and communications. Blending theory with practice, students will develop critical understanding through both academic study and the creation of a photographic portfolio, while also building analytical, research, and communication skills.
8. SM4057SR – Media and Society
   This module examines the relationship between mass media and society, introducing key social theories and debates about media’s role in shaping social organisation, practices, and contexts. It explores the influence of newspapers, film, TV, radio, music, and digital media, addressing themes such as censorship, regulation, moral panics, political communication, and media effects. Students will also develop critical, analytical, and research skills.

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LEVEL-5

1. FE5054SR – International Business
   This module explores international business operations, management, and strategic decision-making within a global context. Students examine economic policies, trade, investment, and emerging market trends, with particular focus on the EU and globalisation challenges. The module develops strategic thinking, critical analysis, and employability skills, including research, problem-solving, and academic communication.
2. LT5078SR – Sustainability, Business and Responsibility
   This module explores the critical impact of climate change and sustainability on modern businesses and organisations. Students will examine the principles, policies, and tools used by governments, businesses, and communities to implement sustainable practices. The module addresses the challenges of balancing economic, environmental, and social responsibilities, equipping students with the knowledge and skills to develop sustainable business strategies and operate effectively within global ecological and socio-economic constraints.
3. MC5055SR – Digital Marketing
   This module introduces students to the dynamic field of digital marketing, covering key channels, strategies, and technologies that drive online and offline marketing campaigns. Students will explore SEO, social media, mobile marketing, email marketing, video, and multichannel approaches, along with digital monitoring, measurement, and relevant legislation. The module equips students with the skills to analyse data, solve problems, apply knowledge, and enhance digital literacy, preparing them to improve marketing effectiveness and drive results in a rapidly evolving digital landscape.
4. MC5080SR – Marketing Communications
   This module provides an in-depth understanding of integrated marketing communications (IMC), exploring the purpose and role of its tools across traditional and digital channels. Students will learn to develop effective marketing communication strategies, conduct research, and solve real-world business communication challenges. The module also enhances key skills including critical thinking, data analysis, academic writing, presentation, digital literacy, and commercial awareness, preparing students for success in dynamic marketing environments.
5. SM5081SR – Contemporary Television
   This module offers a comprehensive overview of television broadcasting and its evolution into contemporary online media. Students will explore the history, institutions, technologies, and production practices of TV, including public service and commercial models. The module examines regulatory changes, technological convergence, and globalisation, while encouraging critical analysis of television forms, audiences, and their relationship with other media.
6. SM4084SR – Visual Culture
   This module introduces students to research methods and conceptual tools for studying visual culture, including art, photography, film, and television. Students will learn to use visual materials as research tools, critically engage with visual works, and understand their scholarly, cultural, and political significance. The module prepares students for dissertation research and develops practical and transferable skills relevant to careers in the cultural and creative industries.
7. SM5090SR – Media and Communications
   This module explores participatory culture and community media, combining theory and practical skills. Students will study community media, oral history, and documentary traditions, while gaining hands-on experience in interviewing, audio recording, and editing. They will research community-based organisations and create their own audio projects, developing critical understanding of media’s role in empowerment, citizenship, and community engagement.
8. SM5093SR – Social Media Strategies
   This module explores the power and impact of social media strategies across business, government, and society. Students will critically analyse real-world examples to understand what makes strategies succeed or fail, and learn how to design effective approaches aligned with organisational goals. Combining theory with practice, the module covers content creation, ethical considerations, and the social and technological dimensions of social media, while developing critical awareness and strategic thinking.

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LEVEL-6

1. CU6P50SR – Creative Practice Dissertation Project
   This module gives students the opportunity to design and deliver a final project that showcases their research, planning, and creative or professional skills. Building on prior learning, students pursue their own investigations and interests, targeting a defined audience, while working closely with a course supervisor. The project encourages experimentation and innovation, allowing students to demonstrate academic and professional abilities in preparation for future study or career pathways.
2. CU6063SR – Creative Research Dissertation Project
   This module allows students to develop research and project planning that encapsulates learnings and aspirations developed throughout their course. It is expected that students can demonstrate a range of skills and techniques acquired. The project module should encase their own investigations and interests while targeting a specific audience defined in advance. This module allows students to demonstrate academic and/or professional skills compatible with their level of study as the project stimulates experimentation and innovation as part of their preparation for future academic or professional life.
3. MC6054SR – Corporate Communications
   This module explores the nature, value, and techniques of effective corporate relations, with a strong focus on the relationship between corporate strategy, leadership, and communications. Students will critically analyse theories, models, and contemporary issues shaping corporate communications, from both global and local perspectives.
4. MC6091SR – Brand Management
   This module provides a comprehensive and up-to-date understanding on brands, brand equity and strategic brand management. It outlines the concepts and framework of branding, which are crucial in designing, implementing marketing campaigns as well as activities to build, measure and manage brand equity. It provides students with the tools and techniques to improve long-term profitability via creating effective brand strategies.
5. SM6072SR – Genders, Bodies & Identities
   This module explores how media shapes and challenges ideas of identity, gender, and the body across film, TV, advertising, social media, and more. Students will engage with key theories and debates, developing critical insights into representation, cultural norms, and resistance, while building strong research and communication skills.
6. SM6073SR – Urban Media
   Urban Media promotes understanding urban spaces as media outlets in their own complexity while teaching the use of media devices and technology as a stepping stone for critical engagement with space, its histories and inequalities. This module provides students with critical knowledge to interpret and advance the use of media devices and infrastructure as tools to engage with urban environments. Lastly, Urban Media draws on methods to capture the city as the ultimate stage for cultural expression by taking on critical practice for creating new forms of conviviality.
7. SM6076SR – Graphical Communications (Option)*
   This module explores how illustrations and graphic practices communicate ideas, critique society, and influence audiences through both traditional and digital media. Students will engage with diverse forms such as political cartoons, typography, satire, iconography, and graphic novels, examining their role in addressing issues like climate change, violence, and conflict. Drawing on theories from visual culture, comics, and information design, the module develops critical and creative skills to analyse and produce impactful visual messages.
8. SM6082SR – Media Industry Careers (Option)*
   This module focuses on career development, personal promotion, and portfolio building to prepare students for the media industry. It provides practical guidance on positioning within a changing and diverse media landscape, while encouraging engagement with local organisations and industry activities. Students will research career pathways, develop tailored portfolios and showreels, and learn how to present their work professionally through CVs, cover letters, and online platforms.
9. CS6W50SR – Career Development Learning (Option)*
   The module enables students to undertake an appropriate, short professional activity related to their course at level 6 with a business or community organisation and to gain credit for their achievements. The activity can be professional training or certification, a volunteering activity, employment through internal or external work-based placements, research-related activities, business start-up projects, entrepreneurship programs and more.

*Option modules will be decided by Stanfort Academy

Entry requirements

Assessment:

London Metropolitan University (London Met) authorises and approves Stanfort Academy to deliver and assess part or all of the course. This course is also taught and assessed at London Met’s main campus in London, United Kingdom. London Met holds direct responsibility for quality assurance, curriculum content, and the teaching, learning and assessment strategy.

Dissertation, Individual Presentation, Individual essay, Group Presentation, Report, Practical Exam, Business workbook, Reflection and simulation job application

Marking and grades:

Each component of assessed work is assigned a percentage mark with a pass/fail threshold at 40%. Overall average mark obtained for all modules and the dissertation, with classification thresholds for each grade of award as follows:

70% – 100% – A

60% – 69% – B

50% – 59% – C

40% – 49% – D

0% – 39% – Fail

AWARD TITLES:

At undergraduate level degrees are awarded according to the overall average mark obtained for all modules and the dissertation, with classification thresholds for each grade of award as follows:

• First class (69.5% and above)
• Second class upper division (59.5% – 69.49%)
• Second class lower division (49.5%- 59.49%)
• Third class (39.5% – 49.49%)
• Fail (0% – 39.49%)

At the end of each semester, module results and awards are confirmed by Assessment Boards (Subject Standards Boards and Awards Boards). Assessment Boards uphold the academic standards of your course and ensure that each student is treated fairly and equally through the assessment process.