The principal objective of this multidisciplinary course is to provide an academically rigorous programme of study that gives student knowledge and understanding of core subjects relevant to business management, with emphasis on the international context of business and the management of tourism and tourists. The underlying philosophy of the curriculum design is to provide an education experience that gives a sound academic base focusing on the business environment of tourism and that is designed to demonstrate coherence and progression within the different business management disciplines. Students will have the opportunity to study the management of tourism businesses, acquire real life and virtual business experience and explore the factors that influence business from an international perspective. Students will also be able to develop an appreciation of the wider context of their studies in terms of social and ethical issues and a respect for cultural diversity.
BA (Hons) Tourism and Travel Management (Top-Up) comprised of six taught modules accumulating to 120 credits.
- Strategy in Tourism and Travel (15 credits)
This module critically analyses the theories and models that guide the development of business strategy for the travel sector with reference to current issues and case studies. Students will apply principles to practice through ‘live’ examples, such as strategies of start-up airlines entering scheduled routes. Students will learn to apply theories and models of sustainable competitive advantage to the travel sector with particular reference to liberalization of travel markets, and continuing barriers to market entry. It also aims to examine the significance of organizational structure and people management for business strategy in the travel sector.
- Conference Management (15 credits)
This module allows students to appreciate how conferences industry works, in terms of how these events are designed and managed in a range of sectors. It delves into broader complexities including the role these events plays within the wider business tourism and events sectors. It explores both the supply and demand sides of the events including examining the role of organisers, venues, facilities and the range of activities, which take place before, during and after a conference as well as the importance of technology in conferencing experiences. Students will examine the purpose of these events, their scope within the events and business tourism sector as well as discussing issues and trends that impact the way these events are hosted and managed.
- Service Excellence for Creative Industries (15 credits)
Service Excellence for Creative Industries and Aviation’ investigates practices and strategies used in managing exceptional relationships between customers and service providers. Consistent delivery of high-quality services increase customer loyalty, businesses reputation and competitive advantage, hence the module focus lies in the exploration of all aspects of excellent service delivery. The aim of the module is to provide students with understanding of the importance of service excellence, including reflection on their own professional conduct practices. It equips them with the diagnostic abilities required to assess and improve service delivery.
- Tourism Destination Management (15 credits)
Students will be guided through the principles of tourism destinations management, opening prospective career pathway into planning and developing tourism destination’s portfolio. Realistic understanding of obstacles facing destinations that seek to establish or improve destination product and image will be explored critically, with reference to current issues and case studies from range of destination types: urban and rural, led by events, culture, business or niche tourism products. During the course of the module, students will apply principles to practice through ‘live’ examples, advising a particular British destination on improving its competitive advantage. This core module for Tourism and Events pathway aims to utilise links with Tourism Management Institute, and develop graduates able to meet industry needs and pursue career in this, mostly public, sector of tourism industry.
- Global Marketing and Sales in the Digital Age (15 credits)
Marketing is an essential component of any organisation regardless of size and has application globally, helping organisations to retain and recruit news customers and increase the scale of a business. Global marketing helps an organisation to find and develop new market opportunities while maintaining domestic markets.
Marketing is focused on the customer and the value of the product offering to stimulate demand, while sales activities are designed to encourage customer purchase. Students will learn the importance of integrating both functions within an organisation to improve business performance.
- Leading Innovation (15 credits)
The Module will be based around two themes. The first of which is Leadership, where students will study, reflect on, and use leadership theories and techniques to assess and develop their own personal leadership style. The second theme is centred on Innovation, where they will study, analyse, and evaluate the innovation processes of selected organisations and industries, and how innovation is achieved and operates within the contemporary economy. In addition, students will examine the synergies between leadership and innovation, an emerging area in academic research and in practice.
- Dissertation (30 credits)
This module aims to enable students to complete a research focused dissertation on a chosen topic or issue appropriate to their undergraduate degree. Students are required to formulate relevant research questions, theoretical concepts/hypotheses, prior literature, ethical approaches, research methodologies and analyse date in an independent and disciplined manner. Students are expected to develop an in-depth understanding of their chosen research topics, research methods/approaches, and the ability to appropriately seek out data samples required for research in a selected topic. The module aims to develop analytical, critical thinking, referencing and time management skills in independently undertaking and reporting on a research project.
Teacher- Student Ratio is 1:50
|Full-time: 12 months Part-time: 12months
|Mode of delivery
|London Metropolitan University, UK
|Language of instruction
|Advanced Diploma in Travel, Tourism, and Hospitality Management course in Stanfort Academy Or Advanced Diploma in related field
|Language proficiency requirement
|Any of the following:
London Metropolitan University (London Met) authorises and approves Stanfort Academy to deliver and assess part or all of the course. This course is also taught and assessed at London Met’s main campus in London, United Kingdom. London Met holds direct responsibility for quality assurance, curriculum content, and the teaching, learning and assessment strategy.
Dissertation, Individual Presentation, Individual essay, Group Presentation, Report, Practical Exam, Business workbook, Reflection and simulation job application
Marking and grades:
Overall average mark obtained for all modules and the dissertation, with classification thresholds for each grade of award as follows:
70% – 100% – A
60% – 69% – B
50% – 59% – C
40% – 49% – D
0% – 39% – Fail