(Awarded by London Metropolitan University, UK)
This programme is designed to offer an intellectually stimulating and distinctive programme by combining in the syllabus a range of tourism studies disciplines and approaches, including marketing, business management, quality, strategic and risk management, together with sustainable tourism management, cultural heritage and tourism-led regeneration, destination management, niche tourism and entrepreneurship. This programme attempts to address raised issues and provide an opportunity for young people to fill the gap in the current employment market, and at the same time learning effective management strategies that would increase their competence to manage future generations of employers and businesses in tourism and travel industries.
- To offer an intellectually stimulating, career-relevant and coherent programme, enabling students to develop a thorough understanding of theories, approaches and techniques relevant to professional practice in tourism, travel and destination management
- To develop a holistic appreciation of the sustainability, ethical management, developments in digital media, including the role of marketing and communications, entrepreneurship, operational and strategic management in tourism and travel industries
- To provide comprehensive knowledge and understanding of the socio-cultural, economic, technological, and political environment in which tourism destinations and industry operates
- To enable and ease transformation of undergraduate students into independent learners, able researchers and industry-ready professionals
BA (Hons) Tourism and Travel Management (Top-Up) comprised of six taught modules accumulating to 120 credits.
- Achieve Your Potential (15 credits)
This module is designed to provide students with an opportunity to prepare for entering the workplace as a graduate, as well as preparing them for success in their future career. It will help students to develop a clearer understanding of them, identify and develop their strengths and abilities as well as support their CV, application writing and interview skills.
- Strategy in Tourism and Travel (15 credits)
This module critically analyses the theories and models that guide the development of business strategy for the travel sector with reference to current issues and case studies. Students will apply principles to practice through ‘live’ examples, for example strategies of start-up airlines entering scheduled routes.
- Creating a Winning Business 2 (15 credits)
This module challenges students to be creative in identifying a new business opportunity and in examining the viability of all aspects of the idea in the real world context e.g. testing potential customers’ views. As a result of the feedback received and enquiries carried out, the idea will change and develop over the duration of the module. Throughout the module, students are required to not only apply the business development theory taught but also to continuously reflect on how they have applied the theory and the skills and knowledge gained from their work. This reflective dimension promotes the development of practical attributes for employment and career progression.
- Destination Management and Marketing (30 credits)
This module guides students through principles of tourism destinations management and marketing, opening prospective career pathway into planning and developing tourism destination’s portfolio. Realistic understanding of obstacles facing destinations that seek to establish or improve destination product and image will be explored critically with reference to current issues and case studies from range of destination types: urban and rural, led by events, culture, business or niche tourism products.
- Creative Industries and Events Policy (15 credits)
This module looks at the relationship between the creative industries, events and cultural policies. It critically discusses notions of the creative class, the creative city and the experience economy which have been used to inform and support strategies in cultural and creative industries policies. It further investigates the role the creative industries play in urban as well as rural areas and it also explores ways in which cities have reinvented themselves as centres of leisure and culture consumption using major cultural infrastructure investment, events and festivals.
- Research Methods for Dissertations and Consultancy Projects (30 credits)
It teaches social science research methods from a real-world perspective. Students can follow the dissertation or consultancy project pathway so to apply their understanding of research methods to a substantial piece of independent research.
Teacher- Student Ratio is 1:20
|Duration||Full-time: 12 months Part-time: 12months|
|Mode of delivery||Blended learning|
|Awarding Body||London Metropolitan University, UK|
|Minimum Age||19 years|
|Academic qualification||Advanced Diploma in Travel, Tourism, and Hospitality Management course in Stanfort Academy Or Advanced Diploma in related field|
|Language proficiency requirement||Any of the following: |
Marking and grades:
Overall average mark obtained for all modules and the dissertation, with classification thresholds for each grade of award as follows:
69.5% and above First class honours standard
59.5% – 69.49% Second class honours upper division standard
49.5% – 59.49% Second class honours lower division standard
40% – 49.49% Third class honours standard
0% – 39.99% Fail