(Awarded by London Metropolitan University, UK)
This programme provides a broad, analytical and highly integrated programme for those who wish to study business management. Effective business management requires both theory and practice, and this course provides students with an opportunity to develop both their understanding of theory as well as its application in a wide variety of situations, as well as developing their practical skills. There is an emphasis on knowledge and understanding of business organisations, the business environment in which they operate and their management and the management of the people in them. The course provides students with the skills and attributes that will enable them to compete and succeed in a wide range of fields that require management.
The degree is designed across three levels with specific aims, as follows:
Level 4 aims to provide the underpinning theoretical principles and approaches inherent in the disciplines of business management, and it develops students’ intellectual, critical, analytical, and self-reflection skills.
Level 5 deepens the student’s knowledge in each of the main subjects, such as managing, leading, marketing and decision-making. The aim here is also to develop their intellectual skills such as understanding and problem solving and to promote their ability to analyse, synthesise and critically evaluate business decisions.
Level 6 aims to utilise the skills and knowledge gained at previous levels, promote independent learning and challenge students intellectually through an individual dissertation.
BA (Hons) Business Management comprised of 15 taught modules accumulating to 360 credits
- Business Decision Making (30 credits)
The module introduces data-based decision making and performance measurement and provides students with the practical experience of using Excel to transform data into information. It further introduces students to forecasting and target setting, budgeting and project management. In other words, it provides students with an understanding of the fundamentals of statistical methods for business. In doing so, it provides the skills and knowledge required for levels 5 and 6 modules, including the dissertation, that develop and evaluate the quantitative and qualitative aspects of business management
- The Business Environment (15 credits)
This module is designed to provide first year undergraduates with an introduction to the economic principles, and economic concepts relevant to the business operating environment. The module is mainly concerned with economic thinking at a micro level, but also introduces students to essential macro-economic concepts reflecting state intervention in a mixed economy.
- Business and Enterprise (30 credits)
This module introduces students to the world of business and enterprise. It examines what makes businesses successful, and what makes enterprise successful. Are there ideal environments in which business enterprises start, grow and mature? Are there ideal types of businesses? The turbulent and disruptive upheavals of the twenty-first century, including natural disasters, corporate failures, financial crisis, recession and austerity have prompted a review of the traditional view of business and enterprise as encompassing large organisations in a steady state of long-term planning. Today the dynamic of how business is conducted is changing. Recent research shows that up to 50% of private sector turnover is generated by small to medium-sized enterprises (SMEs).
- Fundamentals of Management (30 credits)
The focus of this module is management and the development of students as managers. Managers are crucial to getting things done, for example, they plan, organise, lead and coordinate the work of others in order to meet organisational goals efficiently and effectively. The challenges of managing in today’s ever-changing, increasingly uncertain, complex economic environment requires managers to have the knowledge, ability and skills to take action, such as managing information, delegating tasks, setting goals, building teams, motivating others and, along with numerous other activities, achieve organisational success.
- Personal and Academic Development (15 credits)
This module is designed to help students to develop their skills for a variety of situations: study skills at university; skills for the workplace; and personal development skills. It complements the study of business management, for example, students will need to know where to find relevant information for their assignments; how to write in an academic way; how to interpret numerical data, and how to present the findings of their research. Similar skills will be needed in the workplace (for instance, making presentations, writing work reports, analysing sales data and conducting market research).
- Business Research Methods (30 credits)
This module introduces students to the essential methodologies, approaches and tools for business research. The module takes over from the skills picked up at level 4 in particular, the quantitative and qualitative skills taught and assessed in various modules. It explores some of the philosophies and theoretical perspectives underpinning the many different ways of conducting research as well as providing practical examples and guidance on how research should be planned and implemented. This module also provides a grounding to the final year dissertation for the Business and Management and related courses.
- Serving Customers in Global Markets (30 credits)
The focus of this module is the marketing of services globally. The Chartered Institute of Marketing (2001) defines marketing as ‘the management process of anticipating, identifying and satisfying customer requirements profitably’. This module reflects that broad definition. It picks up the ’marketing’ thread introduced at level 4 and examines the challenges involved in marketing services and products both nationally and globally. The module explores the entire customer experience and examines the range of tools, techniques and innovations that ensure customer needs are satisfied in a global marketplace.
- Leadership and Leading (30 credits)
This module provides students with an understanding to both traditional and contemporary theories of leadership. It examines how cumulative knowledge of leadership theory, from Trait to more recent Authentic approaches, can contribute to leading and managing business organisations. Through the use of self-report questionnaires students will be helped to identify their leadership style and preferences. With a thorough grounding in normative theory the focus of the module then turns to leader behaviours including hubristic leadership and the use of power, politics and conflict.
- Creating a Wining Business 1 (15 credits)
This module challenges students to be creative in identifying a new business opportunity and in examining the viability of all aspects of the idea in the real-world context e.g. testing potential customers’ views. As a result of the feedback received and enquiries carried out, the idea will change and develop over the duration of the module. Throughout the module, students are required to not only apply the business development theory taught but also to continuously reflect on how they have applied the theory and the skills and knowledge gained from their work. This reflective dimension promotes the development of practical attributes for employment and career progression.
- Organisation Design and Management (15 credits)
The module introduces and explores a range of key topics related to organisation studies. A broad range of organisation theories are drawn upon to encourage students to develop a critical approach towards their understanding and analysis of key issues within contemporary organisations. The module assessment strategy has been designed to test the extent of the achievement of the module learning outcomes.
- Achieve Your Potential (15 credits)
This module is designed to provide students with an opportunity to prepare for entering the workplace as a graduate, as well as preparing them for success in their future career. It will help students to develop a clearer understanding of them, identify and develop their strengths and abilities as well as support their CV, application writing and interview skills.
- The Practice of Management (30 credits)
This module is divided into three themes which are academic development, professional development and personal development. Student will study will study and apply a range of theories from Critical Theory (CT) and Critical Management Studies (CMS) to a current UK-based PLC, enabling students to gain a wider and more profound understanding of the socio-cultural issues in corporate business. The students will also study current corporate governance theory and policy, plus study the management and performance of selected PLCs in light of their approach to corporate governance. They undertake a range of psycho-metric tests, management exercises, plus study selected texts on personal development, and based on these produce a Personal Development Plan (PDP) which will guide them in their future post-degree career and studies.
- Managing Corporate Reputation (15 credits)
This module explores the importance of corporate reputation (and corporate communications), what it is, how and why it is managed it, how it affects the organisation’s performance, and how it may be perceived by an often complex group of internal and external stakeholders, including the media. Maintaining a strong corporate image, identity, and reputation is a strategic priority for most CEOs. Organisations which enjoy a strong corporate reputation in the market see this as a competitive advantage and crucial to improving financial returns, shareholder value and improved competitiveness. External forces, often globally driven, can quickly change the way stakeholders view the organisation, often as a result of sudden, often unforeseen and relatively unmanageable forces, leading to destabilisation, leadership change, criticism in the media, damage to the corporation’s reputation, and a fall in market value. Understanding and managing corporate reputation is complex, as it is not just the responsibility of the corporate communications team, or the CEO – it is the responsibility of all employees.
- Strategy: Choices and Change (30 credits)
Strategy is a crucial subject, concerned with the development, success and failure of all kinds of organisations, from multinationals to entrepreneurial start-ups, from charities to government agencies, and many others. It equips aspiring managers and leaders with the knowledge, skills and techniques required to critically analyse contemporary organisations within changing environments nationally and globally; to formulate, evaluate and defend realistic and creative proposals for future strategic direction; and to plan for the effective implementation of the strategy selected.
- Management Dissertation (30 credits)
This module will be taught in the final year of a three-year degree, students will be required to build on previously gained knowledge and research skills. It requires students to pick up research threads introduced and developed in previous analytical modules, identify a topic of their interest and deepen their knowledge further through research, data collection, analysis and write up of a dissertation.
Teacher- Student Ratio is 1:50
|Duration||Full-time/Part-Time: 36 months|
|Mode of delivery||Blended learning|
|Awarding Body||London Metropolitan University, UK|
|Minimum Age||17 years old|
|Academic qualification|| |
|Language proficiency||Any of the following: |
Level 4: Individual Coursework assignment, Group Presentation, Poster Display, Personal Development Portfolio, Group reflective presentation, Individual Report, Critical Incidents Journal
Level 5: Individual Coursework assignment, Individual essay, Practical Exam, Business workbook, Group presentation
Level 6: Dissertation, Group Video to be posted in YouTube, Individual Report, Individual Presentation, Group Presentation, Individual personal development plan report, Reflection and simulation job application
Marking and grades:
Overall average mark obtained for all modules and the dissertation, with classification thresholds for each grade of award as follows:
70% – 100% – A
60% – 69% – B
50% – 59% – C
40% – 49% – D
0% – 39% – Fail