LEARNING OUTCOME:

THE BUSINESS ENVIRONMENT

• Understand the significance of the environment on business activity.
• Understand the structure and organisation of business.
• Understand the competitive and political environment facing business.
• Understand the impact of macro-economic environment on business.
• Understand the influence of the global economy on business.
• Understand the impact of socio-cultural influences and technology on business decisions.

FINANCIAL ACCOUNTING

• Understand the framework of financial accounting.
• Know how to prepare and present the financial statements of companies in accordance with internationally generally accepted accounting practice (IGAAP) under international Financial Reporting Standards.
• Know how to prepare Statement of Comprehensive income, Statements of Financial Position, Statement of Changes in Equality and Statements of Cash Flows.
• Know how to analyse and interpret financial statements for a range of users.
• Know how to prepare and present consolidated financial statements in accordance with IGAAP.
• Understand the capital structure and gearing of a business.

ORGANISATIONAL BEHAVIOUR

• Understand the importance of organisational behaviour in successfully managing a dynamic environment.
• Understand the individual’s contribution to organisational behaviour and performance by recognising the importance of personality, perception, attitudes and learning.
• Understand motivation, the various content and process theories and their implications for management and job re-design approaches to improve motivation.
• Understand about job satisfaction and its relationship to job performance together with stress, frustration reactions and the necessary management action to overcome them.
• Understand the nature, skill, significance and effectiveness of groups in organisations.
• Understand leadership theories and examine the key variables that determine the effectiveness of leadership in practice.
• Understand the nature of conflict and various approaches to securing conflict resolution.
• Understand formal and informal communication processes and networks, and examine the potential barriers to effective communications.

HUMAN RESOURCE MANAGEMENT

• Understand the importance of a professional approach to HRM as an essential means for optimising the performance and commitment of an organisation’s employees.
• Understand the roles of effective and efficient people resourcing (planning, recruitment and selection) in securing a workforce with the requisite knowledge, skills and attitudes, enabling them to contribute to organisational goals.
• Understand the theory and practice related to the full range of HRM functions (learning, performance management, reward/recognition and employee relations).
• Understand the content and significance of key development in the HRM arena, especially High Performance Working (HPW), employee engagement, employer branding, and self-managed learning.

MARKETING POLICY, PLANNING AND COMMUNICATION

• Understand the creative nature of marketing and know how to evaluate the role and value of marketing in a variety of business contexts.
• Understand the marketing mix concept (7Ps) and its role in the formulation of an integrated marketing plan in both domestic and international markets.
• Know how to formulate and evaluate marketing plans at domestic and international levels.
• Understand the role of information and research in marketing decision making and the influence technology has had on these activities in recent years.
• Understand the macro and micro environmental factors affecting marketing decisions and how to conduct environmental scanning and external audits.
• Understand consumer and organisational buyer behaviour and the main influences at individual, household and organisational level.
• Understand segmentation targeting and positioning tools and techniques and be able to develop and implement STP strategies in an appropriate and creative manner.

PRINCIPLES OF BUSINESS LAW

• Understand the main sources and types of law.
• Understand the different types of business organisation.
• Understand the essential elements of a contract.
• Understand the law on discharge and breach of a contract.
• Know and understand the legal rules in relation to agency.
• Know the legal rules in relation to the areas of employment law.

MANAGING THE CUSTOMER RELATIONSHIP

• Understand the contribution Customer service makes to achieving organisational objectives.
• Know how to improve customer service performance in an organisation.
• Know how to manage the customer interface.
• Know how to improve customer service levels in specific contextual settings.
• Understand the role and impact of front-line staff in the delivery of customer service.

TEACHER-STUDENT RATIO is 1:30

Course Outcomes	Diploma
Duration	Full-Time: 9 Months
Mode of delivery	classroom
Awarding Body	Stanfort Academy

Entry requirements

Minimum Age	17 years
Academic qualification	Completed GCE A-Level OR Completed formal high school education in home country OR Mature executives who do not possess the above mentioned qualifications but minimum 30 years old AND 8 years work experience will be considered on a case by case basis. OR Diploma in any field AND  Completed GCE A-Level OR Completed formal high school education in home country
Proficiency Level	A pass (C6) in GCE O Level English OR Obtain at least 60% marks in Stanfort Academy English Language Placement Test (equivalent to IELTS 5.5 in reading and writing)

ASSESSMENT MODE

• WRITTEN TEST/ ASSIGNMENT/ PRESENTATION / CLASS TEST

ASSESSMENT WEIGHTING

• EXAMINATION: 60%
• PRESENTATION / CLASS TEST: 20%
• PARTICIPATION: 10%
• PROFESSIONAL BEHAVIOUR: 10%

ASSESSMENT GRADING CRITERIA

• High Distinction (HD) – 80 Marks and Above
• Distinction (D) – 70 to 79
• Credit (C) – 60 to 69
• Pass (P) – 50 to 59
• Fail (F) – 49 Marks and below

EXPECTED EXAMINATION RESULTS RELEASE DATE

• 1 month after the examination

EXPECTED AWARD CONFERMENT DATE

• within 2 months after successful completion of all modules