LEARNING OUTCOME:

STRATEGIC HOSPITALITY MANAGEMENT

• Understand the nature, scope function and organisation of facilities management in the hospitality business.
• Understand the impact of events on the operation and profitability of hospitality businesses.
• Understand the principles of the design and development of contemporary hospitality facilities.
• Be able to apply the principles of environmental best practice in the context of hospitality facilities.
• Understand the value of outsourcing in the hospitality industry and be able to analyse strategies for its management and control.
• Understand the role and uses of ICT in the planning and operation of hotel premises.
• Understand the legal obligations of hospitality and facilities managers.
• Be able to evaluate different approaches to measuring the performance of hospitality facilities.

INTERNATIONAL TRAVEL, TOURISM AND HOSPITALITY (ITTH)

• Understand the process of internationalisation in the context of TTH and assess the role of multinational travel, tourism and hospitality corporations in influencing management practice.
• Be able to critically apply theories of internationalisation to the travel, tourism and hospitality context.
• Be able to critically apply theories that explain cultural differences in management practice within a travel, tourism and hospitality (TTH) context.
• Understand the interplay between organisational design and practices in international travel, tourism and hospitality organisations and their impact on management policy and practice.
• Understand the role foreign direct investment in the TTH sector, including its benefits and limitations.
• Understand the role of strategic business development models in the internationalisation of TTH organisations.
• Understand the impact of national and cultural factors on the utilisation of resources (financial, brand, product, human) in travel, tourism and hospitality.
• Understand the relationship between internationalisation in travel, tourism and hospitality and issues of sustainability within the sector.

STRATEGIC MARKETING MANAGEMENT

• Understand the broad concepts and processes of strategic development and marketing planning and the associated theoretical models and frameworks.
• Understand the importance of strategic marketing analysis and research and how today’s global, dynamic, and highly competitive business environment influences the process of strategic development and marketing planning.
• Understand how organisations determine their strategic direction and know how to identify and evaluate the various ways in which this can be achieved.
• Understand how to implement, measure and control strategic marketing plans.
• Understand how strategic marketing can be applied to a range of business contexts including the small to medium-sized sector.
• Understand the impact that technological advances have on strategic marketing and be able to incorporate such advances into strategic marketing plans.

STRATEGIC HUMAN RESOURCE MANAGEMENT

• Understand the nature and benefits of taking a strategic approach to the management and development of people.
• Understand the positioning of an organisation’s HR strategy as the bridge between its corporate strategy and higher order purposes and its lower level human resource activities.
• Understand the design, monitoring and evaluation of a HR strategy.
• Understand the strategies for people resourcing.
• Understand the strategies for learning and development within organisations.
• Understand the strategies for employee relations.
• Understand the strategies for performance management and reward.

PROJECT MANAGEMENT

• Be able to initiate the preliminary stage of a project.
• Be able to analyse the project work content and associated risks in order to obtain estimates and tenders.
• Be able to create a detailed project plan.
• Understand how the progress of a project can be monitored and controlled.
• Know how to organize a suitable team structure for the project personnel and devise strategies for leading them effectively.
• Understand the management of quality and change within a project.
• Know about the recommended activities and required reports in the closure and review of a project.

TEACHER-STUDENT RATIO is 1:30

Entry requirements

ASSESSMENT MODE

• WRITTEN TEST/ ASSIGNMENT/ PRESENTATION / CLASS TEST

ASSESSMENT WEIGHTING

• EXAMINATION: 60%
• PRESENTATION/ MCQTEST: 20%
• REFLECTIVE WRITING: 10%
• PROFESSIONAL BEHAVIOUR: 10%

ASSESSMENT GRADING CRITERIA

• High Distinction (HD) – 80 Marks and Above
• Distinction (D) – 70 to 79
• Credit (C) – 60 to 69
• Pass (P) – 50 to 59
• Fail (F) – 49 Marks and below

AWARD CRITERIA

• Attain Minimum “Pass” in all modules
• No outstanding payment due
• Maintain 75% of Attendance of the course duration
• Completed ‘Evaluation Form’ to provide feedback

EXPECTED EXAMINATION RESULTS RELEASE DATE

• 1 month after the examination

EXPECTED AWARD CONFERMENT DATE

• within 2 months after successful completion of all modules